Having up-to-date information, reducing delays, and using improved speed for competitive advantage, have always been key requirements of any enterprise. With rapidly changing scenarios of the global economy, the requirement of shrinking decision cycles and having shorter time-to-market cycles has been heightened. Be it a bank, a retail chain or a manufacturing company, decision makers would like to be better equipped to make informed decisions, by having access to data that is current and relevant, rather than data that is older and hence less relevant.
Conventional business intelligence solutions primarily deal with data from the past. By using these solutions, enterprises cannot process data ''instantaneously'' or ''on arrival'', due to technical limitations. As per an Aberdeen Group survey, enterprises with real-time visibility have seen noticeably higher performance across several tactical operating metrics such as Growth in Operating Cash Flow, Increase in Inventory Turns and Reduction in Operating Cost.